Empowering Women Through Confident Designs

Since the launch of Zahara, our team has identified and believed in a clear path and goal: uniting girls around the world and breaking down the negative stereotypes often associated with wearing swimwear.

The journey so far has been amazing - besides having the perfect silhouettes down to a science, we had the opportunity to see thousands of women rock our sets and listen to their feedback on how we can evolve. As a result, we grew with an ambassador program offering constant support and benefits, a platform celebrating beauty without boundaries, and a collection featuring over 70 designs. Regardless of their style, shade and shape, all our pieces hold one thing in common: the strive to make you feel your absolute best.

Centred Around Self-Love

Reports constantly show that women tend to be their own worst critics when it comes to beauty, often leading to a series of risks associated with insecurity and body dissatisfaction.

Deeply rooted in the belief that women should feel confident in their own skin, Zahara joins the movement of uplifting people and having an open discussion about the topic. Especially as a swimwear brand, we have an incredible advantage to assist women in finding their very own zone of self-love. How do we do this?

  • Versatility: Our collection was curated to ensure that you never have to settle for something you’re not 100% obsessed with. A blend of patterns, hues shapes and cuts make our edits truly stand out, with new arrivals dropping all year round. 

  • Comfort: All of our efforts would go to waste unless the designs were just as comfortable as they are sleek. Ready for any adventure (as well as for off-duty tanning days), our bikinis and one piece sets always put a focus on keeping you supported and comfy.

  • Representation: Everyone is welcome on our platform, and instead of editorial photoshoots, we opt for images from our customers and ambassadors enjoying their bikinis in real-life settings.

  • Community: We are proud to offer one of the best ambassador programs in the industry where you don’t have to get through a maze of administration and questions to enjoy the perks. Coming in 2020, we have even bigger plans and ambitions to make our ambassador program more accessible and beneficial!


How Can We Improve?

Tell us your thoughts on how we can be better and which designs you would like to see next via theteam@zaharaswim.com